IAF Celebrity: Rob Kalin (Etsy Brand Culture)

Etsy and its gifted founder Rob Kalin is an interesting story of intrinsic motivation and social DNA. One that the IAF (Intuitive Alignment and Fulfillment) gift can learn from--especially when it comes to the Brand Culture of Intimate Ecosystems.

Etsy is a peer-to-peer (P2P) e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. Etsy has over 54 million members and went public on April 16, 2015. The company's valuation was $1.8 billion and raised $237 million in IPO proceeds.

Etsy was founded by Rob Kalin who is an IAF. The IAF's core competence and Brand Culture is Intimate Ecosystems which, in this case, was imprinted upon Etsy.

IAFs are very well known for gravitating to people on the economical, social and emotional fringes. This is because of their empathy and compassion. While the IAF is well known by many, they prefer to operate in smaller inner circles where it is all about intimacy and relational depth versus wide a social network (like the EIA). This is why Etsy has been successful. As Kalin puts it:

"We want to allow the makers of the world to claim authorship for what they're making, This is what Etsy stands for: The little guy being able to organize a better marketplace."

Intimate Ecosystems Empowering Other Ecosystems

A marketplace is an ecosystem. The IAF is able to create an intimate ecosystem that empowers other ecosystems. In this case, the Etsy ecosystem empowers the ecosystems of all its crafters in a very intimate way. This is why Etsy has so many features for the handmade entrepreneur. Kalin, as an IAF, was actually known for providing almost too many features during Etsy's development. This is because the IAf is intrinsically motivated to take care of every minute detail to ensure their intimate ecosystem aligns and fulfills their customers. Kalin is truly passionate about the makers of the world.

Kalin himself is seeking personal fulfillment. For the IAF success is not enough. They need to feel fulfilled according to a vision in their hearts. This is why they tend to be very involved in that vision. Kalin continues:

"I'm a hands-on guy, I need to be building things to feel like I'm making a meaningful contribution, and I didn't want to sit around as some kind of wall decoration-slash-mascot for culture."

Kalin also once told his team after a stint away and returning as CEO:

"I'm here to restore a sense of wonder, a sense of poetry, and a sense of foolishness to Etsy."

This is classic IAF. All of this comes from the heart which is why the other MDNA gifts are drawn to work with an IAF.

Kalin is no longer the CEO of Etsy as he was reportedly fired. While we don't like to be presumptious, we do believe, based upon public information, that the IAF in Kalin was unable to make the shift necessary to meet the demands of being a public company. It is very common, when a company goes public, that a CVS or DLF leader at the top is needed. It's not that the IAF cannot be a CEO. It is just that not every IAF is willing to move past their emotions and sensitivities into the often harsh realities of scaling execution and generating ROI that shareholders want to see. This is not an indictment on the IAF. Nor is it impossible for an IAF to lead (Steve Jobs anyone?). This is imply an observation we have made over many years of working with the IAF and Intimate Ecosystems Brand Culture. In fact all the other gifts, UCD, SSA, KWR and EIA, also need serious help (including getting over themselves) when a business grows to a certain size.

Yet the social DNA of Etsy carries on. Current CEO Chad Dickerson gets it. Here is how he describes the ethos (the heart of what we call Brand Culture) of Etsy after spending time with Etsy crafters.

"Etsy is a platform that provides meaning to people, and an opportunity to validate their art, their craft.... all commerce is about real human interaction. At the end of every transaction, you get something real from a real person. There is an existential satisfaction to that."

Please note that these are unofficial profiles only and have not been verified. Description is only based upon public information and may represent either primary or secondary MDNA profiles. This profile is intended for educational purposes only to demonstrate the possibilities of MDNA for those that have been personally assessed.

IAF Celebrity: Steve Jobs

Please note that these are unofficial profiles only and have not been verified. Description is only based upon public information and may represent either primary or secondary MDNA profiles. This profile is intended for educational purposes only to demonstrate the possibilities of MDNA for those that have been personally assessed.

Steve Jobs

IAF (Intuitive Alignment & Fulfillment)

Unless you have been living under a rock or remote desert island, the late Steve Jobs needs no introduction. Jobs was an American entrepreneur, marketer, and inventor, who was the co-founder, chairman, and CEO of Apple Inc. which is considered one of the most iconic brands in the world valued at over $98 billion. Another one of his equally successful, if not equally as known, ventures was Pixar which sold to Disney for $7.4 billion.

There is often much debate for those familiar with the MDNA Strategy on whether Steve Jobs is a UCD (Unyielding Conviction & Design) or an IAF (Intuitive Alignment & Fulfillment). We are convinced, based upon biographical accounts and the success of Apple¸ that Jobs is indeed an IAF.

First and foremost, Jobs was intuitive like no other. He was renowned for his ability to envision the future and then fulfill it. Jobs was a demanding perfectionist who always aspired to excellence by foreseeing and setting trends of innovation and style. He was infamous for being a stickler for every minute detail when it came to the design experience. These are quintessential traits for the IAF.

Even while terminally ill in the hospital, Jobs sketched new devices that would hold the iPad in a hospital bed. Some accounts say he despised and refused to wear the oxygen monitor on his finger and suggested ways to revise the design for simplicity.

Jobs summed up the heart of the IAF at the end of his keynote speech at the 2007 Macworld Conference by quoting ice hockey player Wayne Gretzky:

“There’s an old Wayne Gretzky quote that I love, ‘I skate to where the puck is going to be, not where it has been.’ And we’ve always tried to do that at Apple. Since the very, very beginning. And we always will.”

Where the UCD is known for innovating new paradigms, the IAF is all about innovation through intimate ecosystems. Our argument is that Jobs never really invented anything new, rather he was a master at taking something—anything really—and making it fit, intimately, into the ecosystems of our lives for a better experience. Take for example MP3 players and tablet computers. The technology for these had existed for years before Apple applied its magic. What Steve Jobs did, was take that technology and create a highly intuitive and aligned (not to mention massively popular) ecosystem. Nobody can deny that using an iPhone, iPod, iPad and iTunes together is a gratifying human experience.

On a personal side, Steve Jobs was all about fulfillment. The IAF needs fulfillment, and has the ability to help others achieve the same fulfillment more than any other. This quote pretty much sums it up:

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

IAF Celebrity: Taylor Swift

Please note that these are unofficial profiles only and have not been verified. Description is only based upon public information and may represent either primary or secondary MDNA profiles. This profile is intended for educational purposes only to demonstrate the possibilities of MDNA for those that have been personally assessed.

Taylor Swift

IAF (Intuitive Alignment & Fulfillment)

Taylor Swift is arguably one of the most successful singer-songwriters in the past decade. She is often heralded as saving the recording industry alongside other superstars like Adele.

According to her Wikipedia page, Taylor Swift’s achievements include seven Grammy Awards, twelve Billboard Music Awards, eleven American Music Awards, seven Country Music Association Awards and six Academy of Country Music Awards. She has sold over 26 million albums and 75 million digital single downloads worldwide. Forbes estimates that she is worth over $220 million.

How did she become so successful? The fact that we believe she is an IAF has a lot to do with it.

The IAF MDNA Profile stands for “Intuitive Alignment & Fulfillment.” The first indication that Swift is an IAF is in her music. Rolling Stone has described her as, “a songwriting savant with an intuitive gift for verse-chorus-bridge architecture whose squirmingly intimate and true songs seemed to be literally ripped from a suburban girl’s diary.” Swift’s music makes a deep connection that aligns with the inner desire for fulfillment with her fans. Typically, the IAF can also be highly creative, needing to express their complex inner emotions to connect with others. The IAF has the ability to make this connection inexplicably intimate like no other MDNA Profile.

“I’ve only thought about it as a way to help me get through love and loss and sadness and loneliness and growing up. When I write songs it’s never a conscious decision—it’s an idea that floats down in front of me at four in the morning or in the middle of a conversation or on a tour bus or in the mall or in an airport bathroom. I never know when I’m gonna get an idea and I never know what it’s gonna be.”

The IAF also works extremely hard when they envision a picture of success. They naturally do not see things the way they are, but rather the way they could be. Then the IAFbuilds an intuitive ecosystem to realize the vision. During this process, the IAF thinks in a circular motion accounting for every minute detail, versus the linear approach all other profiles take. Swift appears to be a master at this evidenced by how hard she works at her music and performance even while others are taking a break. Swift contributes to every detail of the show. She is a self-professed worrier which is a common result of being motivated like the IAF.

“You have to or else you’ll have these surprises pop up. And you don’t ever want to be caught by surprise when you’re touring.”

Another quality of the IAF can be found in their social circles. Although they are admired and respected by many, the IAF typically has a small, and very tight, circle of friends that intimately know everything about each other. Taylor is known to be very loyal to her “girl tribe”, which includes the likes of Emma Stone and Selena Gomez. “We never talk about fashion, about career, about our ambitions or our projects,” Swift has said of her pals. “We just talk about relationships, feelings, love, and boys.”

The IAF is always seeking personal fulfillment. Swift is no exception. Nothing seems to fulfill her more than the connection she has between her music and her fans. When she walks out onto the stage, Swift always takes a moment to close her eyes and just feel the love of her cheering fans.

IAF Celebrity: Jesse Pinkman (Breaking Bad)

ictional characters also can have MDNA Profiles. Typically every great character is based upon somebody in real life, except the persona and core traits are amplified. This makes learning the principles of their MDNA Profile much easier and a valuable exercise. Not to mention it can be fun and entertaining.

Jesse Pinkman

IAF (Intuitive Alignment & Fulfillment)

Breaking Bad week ends with Jesse Pinkman, who is portrayed by actor Aaron Paul. In the series, Pinkman is the on-again-off-again partner of Walter White in the methamphetamine drug trade. In high school, Jesse was a small-time methamphetamine user, manufacturer, and dealer. He was also an inattentive student in Walter White’s chemistry class. Through a twist of fate, Jesse would become White’s business partner in the meth trade.

Of all the characters in the series, in our opinion, Jesse Pinkman experiences the most dramatic character personality arc. Starting as a laid-back jokester and very much the show’s comic relief, Pinkman, after key events, transforms into a troubled, reckless and sorrowful shadow of his former self. His MDNA Profile provides an insight to this and a learning opportunity for us all.

Jesse Pinkman is an IAF. He is in fact, the most emotionally complex character in the series, which is one of the first recognizable core traits of the IAF profile.

One of the major traps, the IAF can fall into, is settling for mediocrity with a constant desire for overt self-gratification. The IAF is prone to this because they experience everything, especially rejection, so deeply. In the case of Pinkman, his parents are the source of this. Between their former enabling, to outright rejection, favoring his younger overachieving brother, Pinkman’s parents are a constant source of emotional pain. The IAF typically responds to this in a victim mentality (it’s everybody else’s fault), and then settles into mediocrity because taking risks can only lead to more rejection. The IAF then naturally moves to just doing what makes them feel happy.

To the IAF, emotions can become their worst enemy. Because of this emotional complexity, the IAF will go very deep and expend tremendous amounts of emotional energy and get emotionally choked out. The IAF tends to take the bumps of Life pretty hard, tending to go round and round an issue and fall into a quicksand of negative details and feelings. The extreme result of this is complete ineffectiveness.

This is not to say that other profiles cannot fall into such behavior, but it is particularly prevalent in the IAF.

The flipside to this emotional depth is the IAF can be incredibly loyal and have tremendous empathy when others lack compassion. Despite Walter White’s manipulation and authoritarian abuse, Pinkman’s bond to his partner grew stronger the more they experienced together. Also, Pinkman could not bear the thought of causing those he cared for pain.  Because his own childhood was maligned, he compensated by showing incredible compassion for children characters on the show. Again however, he would emotionally act irrationally when they were hurt—or unfortunately killed.

Despite his faults, along with a complete lack of self-awareness and discipline, one could argue Jesse was actually the most moral character of the story whose heart was always in the right place. As all IAFs can attest to, he did all the wrong things for the right reasons.

Even though Jesse Pinkman was a fictional character, we encounter young real-world individuals like him constantly. Instead of settling for mediocrity, the IAF needs to learn that their purpose, passions and potential are worthy and possible pursuits—even at the risk of emotional rejection to get there. The IAF, because of their incredible intuitive ability to align reality for the fulfillment of an ultimate vision, should note what the Breaking Bad creator had to say about the Jesse Pinkman character:

“Jesse is a leader who thinks he’s a follower.” – Vince Gilligan

IAF Celebrity: Nelson Mandela

Why this truly merciful and sacrificial leader’s legacy should challenge us all.

Please note that these are unofficial profiles only and have not been verified. Description is only based upon public information and may represent either primary or secondary MDNA profiles. This profile is intended for educational purposes only to demonstrate the possibilities of MDNA for those that have been personally assessed.

Nelson Mandela

IAF (Intuitive Alignment & Fulfillment)

Nelson Mandela, South Africa’s first black president and an enduring icon of the struggle against racial oppression, died on Thursday December 5, 2013. President Jacob Zuma announced the loss with the statement, “His tireless struggle for freedom earned him the respect of the world. His humility, his compassion and his humanity earned him their love.”

Mandela is one of the easier MDNA Profiles to identify. As an IAF, he transformed an entire nation with his vision and sacrifices in Life that are absolutely rare in leadership today.

“Real leaders must be ready to sacrifice all for the freedom of their people.” – Nelson Mandela

Mandela spent 27 years in prison after being convicted of treason by a white minority government. Despite the injustice and captivity, Mandela continued on to forge a peaceful end to white rule by negotiating with his captors after his release. He eventually led the African National Congress to a resounding electoral victory which is marked as the first fully democratic election in the country’s history.

While revered, Mandela was also the target of much criticism which will be debated in certain circles for years as much as he is celebrated. This reveals one of the most interesting aspects of the IAF profile.

One of the most central areas to explore for the IAF profile is the concept of reconciliation. On one hand, the IAF is very vulnerable to the pain and suffering caused by others. The IAF carries the emotional burdens of others as deeply as their own. The IAF can be prone to debilitating bitterness that comes from an emotional stubbornness in refusing to forgive others.

Nelson Mandela, however, exemplified the power and potential of true heartfelt reconciliation. Some described Mandela’s form of reconciliation as the utmost in practical and pragmatic. This was the kind of reconciliation that could heal an entire national politically and spiritually.

Reconciliation is not always the most popular notion with the IAF individual, more so than the other profiles.

Did Mandela not have every right to be offended and seek retribution against those that oppressed him and his people for over a quarter century? As an IAF, most assuredly he felt every moment of pain, despair and anger—for him and against him. Yet Mandela knew, by envisioning a future through his intrinsic lens of political excellence, for the sake of a nation, reconciliation was necessary, both personally and professionally. And he not only talked the talk, but if you know the story of his prison release, he also walked the walk.

The IAF, above and beyond all the other profiles, has the power to create an environment where every party feels intimately aligned. In today’s society and cultural trend, this intimacy is the new authority. And this authority has the power to change individuals, organizations, countries and humanity.

We strongly encourage every IAF that ever reads this to sincerely consider Nelson Mandela’s model of humility, reconciliation, and true leadership. And may his legacy endure and continue to be an example for us all.

IAF/UCD Celebrity: Mike Ross (Suits)

Suits week continues! Of course we have to profile Mike Ross–the pot-smoking kid, with a photographic memory, that fakes his way into becoming a lawyer. What’s not to love about Mike and the story setup? But why does Mike do what he does? Let’s look at his MDNA.

Mike Ross – IAF/UCD

Mike is an IAF primary. But he didn’t start as a UCD secondary at the beginning of his character arc (he was probably an SSA secondary in the beginning). Mike became a secondary UCD by hanging out with Harvey Specter (we did his profile yesterday). This is a great example of how social networks and experience impact our secondary MDNA gifts.

IAF (Intuitive Alignment & Fulfillment)

Mike is an emotional character. He follows his feelings a lot. His photographic memory is an extension of his IAF gift. The IAF sees every detail. He is sensitive and displays great empathy as a lawyer. The IAF is also very loyal to a small group of people and carries their burdens.

One of the biggest traps for an IAF is that they often feel the need to sacrifice themselves for the favor of others. This is what got Mike in trouble in the first place. He was always sacrificing to make his closest friend happy. That’s why he cheated for his buddy in school and ended up taking the fall. Even further, he ended up doing a drug deal that went bad which ended with stumbling upon Harvey Specter.

Just like an IAF, Mike has a hard time articulating his feelings. When he gets insecure, he either stuffs it in, or ends up blurting out all the wrong things. He is very afraid of losing the closest people he loves, which is represented by his relationship with fiancee Rachael.

Make no mistake, despite his emotional complexities (dysfunctions), he is a really good lawyer and decent human being. He makes people want to be on his side and connects with everybody. His passion for excellence sets him up for success. That is, when his feelings don’t betray him. But he’s getting better because he is balancing his secondary MDNA gift.

UCD (Unyielding Conviction & Design)

Because he is Harvey’s associate, Mike has picked up Harvey’s black and white ideologies. As the seasons of the show progressed, Mike became more blunt and unyielding in his convictions. This is a fantastic balance for an IAF. The problem here is that the UCD and IAF gift are on the opposite ends of the spectrum. This can cause quite the internal conflict as we see with the weight of Mike’s “fraud”. He knows it is wrong to fake being a lawyer, yet he passionately wants to be one and help people with the law. He is constantly looking for self fulfillment which is what all IAFs strive for.

If Mike’s character stays true to the IAF/UCD, look for his situation to become even more complex as the seasons progress.

So who is next? Ahh yes! Louis!

Fictional characters also can have MDNA profiles. Typically every great character is based upon somebody in real life, except the persona and core traits are amplified. This makes learning the principles of their MDNA profile much easier and a valuable exercise. Not to mention it can be fun and entertaining.

IAF Celebrity: Donna & Rachel (Suits)

If I had to complain about two characters in Suits it would be Donna and Rachael. Mainly because they have so much unexplored potential (this recently has changed quite a bit in the latest season). Yet, when it comes to MDNA, they are written as pretty much the same characters only to play opposite of Harvey and Mike respectively. Let’s take a look.

Rachael & Donna – IAF/SSA

Rachael and Donna work in support roles, both in the law firm and as show characters. Unfortunately, this is where the “hot assistant” and office romance tropes run a bit stale. But, when it comes to the real world, we can learn a few things about the IAF/SSA.

IAF (Intuitive Alignment & Fulfillment)

Just as we learned with Mike Ross, the IAF is emotionally complex, sensitive and very compassionate. They are fiercely loyal to those most intimate to them. This means when their friends are offended, the IAF is also offended on their behalf. Donna is this to Harvey and Rachael to Mike. Being loved by IAFs like these fine ladies is absolutely nothing to complain about.

The IAF also operates in intimate ecosystems. They have circular methods of thinking that allow them to see every detail to achieve professional excellence. Donna always exhibits an uncanny intuition to make things happen. And Rachel always knows what people are feeling all around her. Their personal ecosystems empower other people’s ecosystems. This makes them great at their jobs. This is also where the SSA is typically secondary to the IAF gift in support type roles.

SSA (Sacrificial Service & Authority)

There is a big difference between helping people as an IAF and serving people as an SSA. Both sacrifice. But the IAF will help people to make people feel happy and fulfilled. Whereas the SSA serves people simply because it needs to be done. Both Donna and Rachel help Harvey and Mike, but deliver this help through serving others. This is why the SSA is their secondary gift.

Between the two, Donna is much more mature as an SSA secondary. She understands servant leadership and the authority that comes with it. She wants nothing more than to build a platform of success under Harvey. Where Rachel seems much more self-serving in terms of her own feelings and desires.

If I was to really stretch this, I would say that, professionally speaking, each of these ladies has some upcoming issues they need to overcome. In this way they are opposite. Donna needs to get over her constant sacrificing for Harvey. Her heart always gets in the way. She has achieved professional success but the personal fulfillment is lacking because of her pining for Harvey. Rachael on the other hand is finding personal fulfillment in a relationship with Mike. However, she is trying to find herself in terms of professional success, especially in the shadow of her father who is a very accomplished lawyer.

Eventually, I believe both Donna and Rachael will take a major leap into their own character arcs. We can see if they remain true to their MDNA gifts then.

That’s it for Suits week! What did you think?

(We now return you to your regularly scheduled programming. Ha!)

Fictional characters also can have MDNA profiles. Typically every great character is based upon somebody in real life, except the persona and core traits are amplified. This makes learning the principles of their MDNA profile much easier and a valuable exercise. Not to mention it can be fun and entertaining.

IAF Celebrity: Steve Jobs

I finally had a chance to watch Steve Jobs (2015) the movie starring Michael Fassbender and Kate Winslet. Amazing movie with amazing performances regardless of whether or not it was accurate to the real late Steve Jobs. I really don’t have a comment on the historical accuracy of the script, other than of course, I know a lot of it was fictional to be entertaining. I have read commentary from some of the actual individuals portrayed in the movie and overall it seems nobody has a major issue with how Jobs was presented.

That being said, Aaron Sorkin, who wrote the screenplay for Steve Jobs also wrote The Social Network about Mark Zuckerberg. And in many ways the movie about Facebook was way off. Yet it was entertaining nonetheless. So for the purpose of this article, I am just going to focus on Steve Jobs the movie on its own and what the IAF (Intuitive Alignment & Fulfillment), and everybody else, can learn from the characters.

Just a warning in advance. This is not your basic MDNA profile. We are going a lot deeper here and you will need to be familiar with MDNA in general.

Steve Jobs IAF/UCD Verified

First, the movie does confirm my initial profile of Steve Jobs being IAF/UCD. (I was a little shy of committing to UCD secondary back then but no issues with it now.) It also verifies my belief that Apple as a company’s MDNA Brand Culture is IAF/KWR. For those who are certified or learning MDNA Brand Culture, the reason Apple is IAF/KWR is the merging of Steve Jobs’ and Steve Wozniak’s MDNA as Apple’s two co-founders. (Apple is an intimate ecosystem with the brand tagline “Think Different” which is total IAF/KWR.)

I do highly recommend watching the movie even before you read the rest of this profile.

IAF/UCD is a Potent Yet Very Conflicted Combination

I have met many IAF/UCDs before. And all of them, without exception, have been very, very smart. In their own ways, like Jobs, they were geniuses. This is not to say that you need to be IAF/UCD to be intelligent or everybody with the same Motivational Value System will be smart. It’s actually how the two MDNA gifts work together that make it so intellectually potent. In fact, I recommend that every IAF learn how to operate UCD in some form.

Just remember that the IAF and UCD are on complete opposite ends of the MDNA spectrum. This means individuals with this Motivational Value System will actually experience quite a bit of internal conflict. For example, the IAF is highly relational. The UCD is not and requires no social engagement to be effective. Where the IAF will want to sacrifice for relationships, the UCD would rather cut people out of their lives than deal with ideological tension. You can see the potential problems here.

Some might assume that Steve Jobs is primary UCD because he was considered innovative. I touch on this in my original profile but will reiterate this. The UCD tends to be a research and development machine that has no problem creating something out of nothing–especially being strategic from of chaos. Yet many discount that the IAF is highly innovative as well. This is because they have the ability to envision a state of fulfillment and excellence in anything they are passionate about. On top of which they can make things beautiful in a way the UCD never can. This was Steve Jobs.

Steve Jobs did not innovate because of an ideology or conviction. Yes, he did have an ideology and was driven by personal convictions. But Jobs’ ideological convictions were based upon a vision of fulfillment and excellence. He could see into the future of the interactions between humans and technology. He was completely intuitive on how all details could align to create a perfect ecosystem to make people more efficient and put a dent in the universe. He was driven by every detail of design and intimate experience (example: why use a stylus like one finger when you have ten that can interface with the screen?). From the angles on a computer, to the the exit lights being on or off during a product demonstration, he just had a visionary gut feeling about everything.

In many ways, although the IAF and UCD may seem vastly different, the MDNA spectrum can be circular. Meaning that the IAF’s ability to create intimate ecosystems can open the door for innovative paradigms. Nothing expresses this more than the opening of the above trailer where Steve Jobs envisions a beautiful computer empowering people’s lives to which John Sculley responds would be a historical “tectonic shift.”

Yet being IAF is not what made Steve Jobs successful. It is because he was willing to deliver his IAF promise through a UCD personality.

There are many reasons why people develop a UCD secondary. But one of them is emotional trauma. Without getting into it too much here, I have noticed that many IAFs, that have had emotional trauma, use the UCD black and whiteness as a personal protection of sorts. Through the UCD, they can anchor themselves to what is wrong and right and the principles that keep them from being emotionally overwhelmed. I had no idea that Steve Jobs was adopted which could be a potential source of emotional trauma. This is something the movie delves into and gives us an interesting perspective on why Jobs had the personality he did.

Most of the time, the IAF is very personable, warm and friendly. That is, if they are not secondary UCD. Steve Jobs, by all accounts, was not friendly at all. The movie really goes after this. It seemed nobody really liked Jobs at all. Yet you see these flashes where Jobs becomes very sensitive and wants to deeply connect with the people around him. In many instances, after an initial fight, he is willing to sacrifice for people to show the love in his heart. He also had moments where he realized he hurt others which unnerved him greatly–an IAF core trait.

What happens to most IAFs however, because they are emotionally complex and sensitive to people, is they get railroaded and dominated by others. Dare I say they can be easy targets for bullies and victimization. But not Steve. He needed to have control. He “played the orchestra.” That’s where the UCD served him well.

The UCD has an ability to clearly articulate what the IAF is feeling and sensing. This is one way the IAF and UCD, as two different people, can really work together. Job was highly articulate and could make things black and white like no other. This is where the power is. The ability to take an emotionally complex intuitive vision and spell it out for others in strategically blunt terms to follow. Jobs was a leader. He might not have been the most functional leader when it came to employee engagement, but he had no problems leading. This is why his legacy is of innovation and being able to realize visions of design excellence that shaped culture and our behavior as people.

The take away for IAFs here, especially in a leadership environment, is learn to give your IAF gift in a UCD delivery. Stop caring how people feel. Believe in the principles that stay true no matter what the relationships look like. It’s not that you have to throw relationships and emotions away. You just can’t let them control you. And just like Jobs, no matter how much of a jerk you might think you are being, people will still believe in you because they are drawn to the vision in your heart. Trust it. If those around you can’t handle that, they shouldn’t be part of your team anyway.

Emotional Stubbornness

The biggest problem I saw with Jobs in the movie was how emotionally stubborn he was. He wasn’t just stubborn like a UCD. Being a UCD myself I can tell you that, once I have convictions, I am the unstoppable force meets the immovable object level of stubborn. Jobs was emotionally stubborn. This is what the IAF needs to watch out for. And when both the IAF and UCD gifts collide in one person for stubbornness, look out. It gets bad.

This is where every IAF needs others to help them look into a full length mirror and examine the blind spots of character. We all need this. In the movie, John Sculley, the former CEO of Apple was called the “Steve Whisperer.” Joanna Hoffman, acted by Kate Winslet, played that role as well. As an IAF, you need those people that know you to the core and have the permission to present what they see–without emotional bloodshed (the entire movie was washed with emotional blood). But unlike Steve Jobs, you don’t have to make it hard for them. It may sting the pride, but you need it. In the movie, Hoffman in particular went to great lengths to be a loving friend to Jobs, including threatening to quit, so he would listen. Don’t let your emotional stubbornness make people in your life do the same.

There are dozens of other lessons we can learn on how to lead as an IAF from the life of Steve Jobs. But the most important is, we can see what the IAF gift is truly capable of. It doesn’t have to be in technology either. The IAF gift can transform cultures, industries and history. I truly believe, more than any other gift, the IAF really is designed to put a “dent in the universe.”

The Intern Movie: The IAF/SSA Man

A while ago, at the suggestion of @LizZurekBeaudry I watched the movie The Intern starring Anne Hathaway and Robert De Niro. It was a pleasant and heart-warming movie with some great messages. Plus it provides a somewhat realistic peek of a tech startup. (HBO’s Silicon Valley is the hilarious real deal for startup culture if that’s what you are looking for.) While by no means is it a deep story, the two main characters are fleshed out enough to learn some things about MDNA. Specifically Ben, played by Robert De Niro who is the perfect IAF/SSA.

IAF/SSA – Intuitive Alignment & Fulfillment / Sacrificial Service & Authority

In the thousands of assessments to-date, we find a lot of primary IAF have a secondary SSA. They tend to go hand-in-hand. And by this, not always in the best way. The IAF, who always wants people to be happy, can often default to a position of service (servitude) in order to fulfill their intrinsic motivation. While there is nothing fundamentally wrong with this, it can lead to basically being a pushover with the inability to say no–especially when others break your boundaries. This nullifies the power of these two gifts working together within one individual.

Ben, a senior widower that decides to become an intern at an e-commerce startup, however, represents the full potential of the IAF/SSA. While I know a handful of individuals that operate in the same potential, sadly, they are few and far between. This is how come, if you watch the movie, you should consider learning to be a secondary SSA no matter what your primary gift is.

The IAF Man

The IAF man has no problems with their sensitivity. Ben did not either. He even tells his boss Jules (Hathaway), that beneath his exterior, “I am a sensitive man. I’m a sensitive bowl of mush.” This was reinforced by the fact Ben started to cry watching Singin’ in the Rain.

The IAF man wants people to be happy. When asked his opinion on what Jules should do with the company, he simply states that her happiness is the most important. He also had no issues in connecting with Jules’ daughter the same way. A true heart of gold.

The IAF man is intuitive about personal fulfillment. In the opening scenes, Ben narrates, “I just know there’s a hole in my life and I need to fill it… soon.” and, “I still have music in me, absolutely positive about that!” In the same way he pursues his own fulfillment, he wants others to be fulfilled as well. This propels him to give the speech he does at the end of the movie (no spoilers here).

The IAF man has a certain “presence.” All IAFs have the ability to affect the atmosphere in both positive and negative ways. In one scene, Jules tells Ben, “The truth is… something about you makes me feel calm, or more centered, or something. And I could use that. Obviously.”

The IAF man sees and cares about the details. If you look at Ben’s regiment through the movie, from his clothes to office gear, you will see he is a very detail oriented person (notice the two alarm clocks?). He was constantly observing details in people too. In fact, his boss Jules at first asks Ben to be transferred to another intern position because she deemed him too, “observant.”

The reason I am focusing on the IAF “man”? Well let’s just say that I believe more men can operate in the IAF gift and still be a man’s man like De Niro. I’ve read a few reviews where men complained that his character made them cringe if you were used to De Niro as a tough guy, like the Godfather. I believe today’s new school IAF man can take healthy lessons from the old school and create the ultimate gentleman. But I digress.

The SSA Intern

What I also enjoyed was how Ben approached his work. Throughout the entire movie he was constantly sacrificing, serving and earning the authority within the office. He built a platform of success under everybody, starting with of course Jules. Ben knows the times to offer grabbing sushi and grabbing soup without being asked. He helps fellow employees with romance and professional etiquette. He took a fellow intern into his home and mentored him like a Father. Ben even admits that he felt like everybody’s uncle in the office.

Ben’s favorite quote was, “You’never wrong to do the right thing.” That is an SSA’s quality of being without guile. There are no hidden agendas with the true SSA. They just always try to do the right thing.

Probably one of the coolest moments that demonstrated the detailed IAF, fusing with the servant leadership SSA, was between Ben and Davis, the fellow intern living with him:

Davis: “Okay, what’s the deal with the handkerchief? That one I just don’t get at all.”

Ben: “Okay. It’s essential. That your generation doesn’t know that is criminal. The best reason to carry a handkerchief is to lend it.”

The handkerchief really becomes the symbol of the gift that Ben is to Jules and the entire company. In this, Ben the IAF/SSA is a true hero. What if the world had more managers, community leaders, mentors and fathers like Ben?

Is This Reality?

Some called the The Intern a “strange workplace fantasy.” And yes, because it is fictional, it is a fantasy. But that doesn’t mean it is impossible.  There are some that say having an amazing culture at a workplace is also a fantasy. And while it is indeed very difficult to develop a thriving culture in any organization, SSAs like The Intern are not some mythical creature. If we are willing to empower the SSA, and more importantly, learn to apply the principles of the SSA in our own lives, fantasy can become reality.

IAF/UCD Celebrity: Olivia Pope (Scandal)

How the main character of this hit series fixes scandals and is motivated by her instincts.

Fictional characters also can have MDNA Profiles. Typically every great character is based upon somebody in real life, except the persona and core traits are amplified. This makes learning the principles of their MDNA Profile much easier and a valuable exercise. Not to mention it can be fun and entertaining.

Olivia Pope

IAF / UCD (Intuitive Alignment & Fulfillment / Unyielding Conviction & Design)

In the television series Scandal, starring Kerry Washington, Olivia Pope is a former White House communications director that has started a freelance “legal” agency of sorts. As a crisis management firm, Pope’s specialty is “fixing” problems—scandalous problems. She is portrayed at first being fearless, sharp and unflinching with the uncanny ability to find solutions to complex situations (starting with Russian gangsters and kidnapped babies).

At first, this would indicate a UCD profile. The UCD is known for the ability to solve problems, especially amidst chaos. The UCD is also black and white when it comes to ideologies. Olivia Pope’s entire team is very aware of her expectations and beliefs (for example crying is something you just do not do because Olivia does not believe in crying).

During the first episode however, an interesting twist is revealed. (SPOILER ALERT: We apologize in advance if you plan on seeing the show as we can’t successfully provide you with a profile without spoiling the plot.) Olivia Pope has a secret past. She had an affair with the President of the United States.

This is the point where our fascinating character, adeptly portrayed by Kerry Washington, shows her true primary MDNA Profile. Olivia Pope is an IAF.

The first indicator is the IAF is designed for intimacy. Deep down, despite her seemingly stout exterior, Pope exhibits a desire to be close to the man she cares for. The IAF is also known for high levels of self-sacrifice, which she also demonstrated by leaving her job, and relationship so he could “become a better man”, with the presidential administration. Finally, the IAF can be fiercely loyal while at the same time becoming deeply wounded and offended by the people they care for. This, again, is clearly evident in how Pope handles another one of the President’s extra-marital affairs.

Most importantly however, Olivia Pope exhibits absolute trust in her “gut” and a passionate desire to see others achieve personal fulfillment. This can be seen in how she makes decisions and also coaches one of her staff in getting engaged. She repeatedly must look people in the eye to rely upon her intuition to sense the motives of her clients. Also there is the satisfaction she receives when her client in the first episode reveals to the public that he is gay after she coaches him to accept who he is. These are all core IAF motivational drivers.

Put this together and Olivia Pope is an IAF primary (her “promise”) with a UCD secondary (her “personality” which is how she delivers her “promise).

This sets the stage for dramatic television because the two profiles are the furthest apart on the MDNA spectrum. It is well documented that individuals with an IAF/UCD or UCD/IAF profile experience the most inner conflict. Olivia Pope is no exception which not only translates to great entertainment, but an amplified peek into the complexities of the IAF.

Only by watching the rest of the episodes (at this writing the show is on season 3) can we confirm whether Kerry Washington’s character will stay true her MDNA Profile. We’ll leave that up to the fans of the show. Feel free to send us your comments and feedback.

SIDE NOTE: In case you were wondering, Pope’s newest hire Quinn Perkins is also an IAF primary. However, she represents a less seasoned version of the IAF with a much softer skin compared to her new boss. Her character arc will most likely reflect how the IAF must reconcile the conviction and tolerance for pain her new career and mentor will represent on the way to finding her own personal fulfillment. Again, feel free to let us know if we’re right about this one too.

In an IAF vs. DLF World Which Game of Thrones Character Are You?

Game of Thrones, the novels and the mega-hit HBO series follows a currently popular trend of IAF characters trying to survive and win in a DLF world.

Fictional characters also can have MDNA Profiles. Typically every great character is based upon somebody in real life, except the persona and core traits are amplified. This makes learning the principles of their MDNA Profile much easier and a valuable exercise. Not to mention it can be fun and entertaining.

Please note that I stopped watching GoT on television after season 4 for personal convictions (how UCD of me). I do keep up on the story somewhat. But I also have only read the first four novels. Even though I might not be current on the story, I’m pretty sure I have enough to use GoT as an opportunity to learn and teach about MDNA.

DLF vs. IAF: Power Versus Compassion

The DLF is all about institutional authority and loyalty. This is overtly represented in GoT by all the warring factions that want to win the Iron Throne. This is a cruel world where domination, politics and exploitation reign. The DLF, in many ways, is like a king or queen of an empire that can fall into these traps of power and authority.

This is where the story becomes interesting as the characters we cheer for on GoT are mostly IAFs. This is also where we are heart broken because as the IAFs show mercy, compassion and generally try to do the right thing as human beings should, they are punished (most often to their deaths) by the DLF powers that be. In other words, the IAF is always being crushed for their sensitivity and hearts.

The IAFs in the story that do gain some power however, are then caught in an internal struggle of how to lead while achieving a vision simultaneously preserving their ideals and souls.

Let’s examine a few characters and how their MDNA gifts create a compelling narrative. Now although we will focus on the DLF and IAF characters, no world, fantasy or not, would be complete without the other MDNA gifts. We will touch on them here as well. (They will be at the bottom.)

Eddard Stark – IAF

Commonly referred to as Ned, Eddard Stark was the Lord of Winterfell and the Warden of the North. He is our first hero and demonstrates the IAF sense of excellence, compassion and loyalty. You can see his love for family and the sensitive nature in which he lorded over his kingdom. However, Ned’s trap was his sense of duty and sacrifice that followed King Robert Baratheon back to King’s landing. It is there his compassion ultimately leads to his demise as he is betrayed by a bunch of DLFs and slowly fed through the wood chipper and finally beheaded which starts a war.

That’s just the beginning of how deep this DLF vs. IAF world goes.

The Lannisters – DLF

House Lannister of Casterly Rock is one of the Great Houses of the Westeros world in GoT. It is also one of its richest and most powerful families and oldest dynasties. House Lannister’s Heraldry consists of a golden lion and their House words are “Hear me roar!” Their unofficial motto, which is as well quoted as the official one, is “A Lannister always pays his debts.”

These are classic traits of the DLF. A roaring lion is the perfect animal to represent the DLF gift, while loyalty is always rewarded.

Tywin and Cersei Lannister are the ultimate representations of power-hungry institutional authority. Twyin, as the patriarch of the family, expects everybody, especially his children, to obey and keep the family institution strong and growing. Each are assigned key roles and there is a system of power that everybody must follow. To Tywin, pain is a part of life and his offspring are expected to “suck it up” and grow into their leadership. His daughter Cersei is the exact same, however she was cursed with being a woman in a man’s (fantasy) world. If she was male, she would have gladly become king and ruled with the same domination and ambition.

A common and unfortunate vulnerability for the DLF is “betrayal from within.” This occurs when others do not respond to imposed institutional authority. Those that appear loyal within inner circles can then become opposition. And no matter at what level opposition occurs, this is interpreted with feelings of betrayal by the DLF. In the case of GoT, this betrayal is quite literal as Tywin ends up being murdered by his own son Tyrion.

Let’s not forget Joffrey Baratheon. He is the son of Cersei Lannister which gives him a key political role in the Lannisters obtaining power. He becomes King after Robert Baratheon. Even before he ascends to the Iron Throne however, Joffrey is spoiled, arrogant, cowardly, and sadistic. This just gets worse when he actually becomes king.

Of course Joffrey is murdered by his own grandmother-in-law (ahem, there’s that pesky DLF betrayal from within again). Which led all fans of the show to cheer because he was the absolute worst (and well portrayed) expression of an immature DLF.

Tyrion Lannister – IAF

This is where one of the more colorful characters advances the story. Played by the amazing actor Peter Dinklage, Tyrion is born a dwarf and is shunned by his family. Yet he possesses an amazing intelligence, wit and intuition. Many times during the story he demonstrates his ability to sense what others are feeling and any accompanying ulterior motives. The issue is that Tyrion is ruled by his own sense of self-gratification. This is expressed through addictive behaviors, sexual promiscuity and in general settling for mediocrity compared to his family name.

The IAF is wired for intimacy. Deep down they want to know others and be know. This is why IAFs tend to have a very close intimate circle of friends which they fiercely care for. Tyrion’s character was no different as evidence by his relationship with Shae, a prostitute that later turns on him and breaks his heart.

Through this story arc, Tyrion slowly begins to demonstrate his compassion and breaks away from his family institution. He refuses to exercise his authority over Sansa, the daughter of Eddard Stark that was forced to marry him after she was supposed to marry Joffrey (yes it gets convoluted but that’s the GoT for you). All to the chagrin of his father of course. And as we know, he ends up killing his father. This is where his journey begins to become redemptive in a way that only GoT fans can appreciate.

Daenerys Targaryen – IAF

Daenerys becomes a queen after hatching dragons (yes, this is where things take a fantastical turn but it is executed believably enough in the books and show). She is, depending on what side you are on, the rightful heir to the Iron Throne. And because she is “The Mother of Dragons,” she is immediately recognized with power and destiny.

In the beginning of the series, Daenerys is married to Khal Drogo who represents the DLF authority in her story arc. At first, she is forced to submit to him but later falls in love and wins his heart. Classic IAF stuff! But after Drogo dies, she is introduced to the authoritarian struggle of trying to reclaim her birthright. And throughout this journey she must constantly deal with her inner conflict between compassion and power as a leader. And as usual in the GoT world, her compassion gets her in trouble.

This quote from the show demonstrates being an IAF in a DLF world the best:

“You have a good claim: a title, a birthright. But you have something more than that: you may cover it up and deny it, but you have a gentle heart. You would be not only respected and feared, you would be loved. Someone who can rule and should rule. Centuries come and go without a person like that coming into the world. There are times that I look at you, and I still can’t believe you’re real.” ―Ser Jorah Mormont to Daenerys Targaryen

Let’s take a look at some other supporting characters with other MDNA gifts that add to this mix.

Bronn – CVS

Bronn is a sellsword; a mercenary soldier whose services as a fighter are always for hire. He first starts as obscure muscle-for-hire, but is eventually financially retained by Tyrion Lannister and because of his skills, eventually becomes a knight. As per typical CVS fashion, he is motivated by ROI. He is also independent and private with his life (unless drunk) just like the CVS. In this case, he wants to be paid in gold and will work for the highest bidder. And also common to CVS, there is no black and white to him. So in the DLF world of political power, everything is a shade of grey when it comes to morals and integrity.

Podrick Payne – SSA

“Pod” starts as a squire for Tyrion Lannister. Squires in this world are basically servants to knights. And as punishment for a crime he was assigned to servitude under the dwarf Tyrion. However Podrick, although he struggles with the morality of the entire scene, serves Tyrion tirelessly and even saves the Lannister’s life. Slowly he begins to earn favor and is given more authority and responsibility. This is typical for the SSA to always be promoted as they demonstrate servant leadership and build platforms of success under others. True to form, Pod stays loyal to Tyrion even when he is offered a massive reward of knighthood to betray his friend.

Eventually Podrick is assigned to squire for Brienne of Tarth, a female warrior on a very dangerous assignment. While Brienne assumes that Podrick must hate being in her service, he is actually proud to be her squire and admires her skills. She apologizes for her previous rude behavior and offers to teach him how to wield a sword and ride a horse properly. The relationship between the two provides some of the more heartfelt scenes in the cold cruel world of GoT.

Pod was one of my favorite characters to watch and demonstrates the heart and gift of the SSA.

Melisandre – UCD

Also known as the Red Woman, Melisandre claims to be a Red Priestess of the Lord of Light. She represents the UCD theme and spirit (pun intended) in the GoT. As a UCD Melisandre is driven purely by an ideology which is expressed in a form of religion. She is an advisor to Stannis Baratheon who believes he should also be king on the Iron Throne (yes there are a lot of people fighting for DLF power here that it becomes hard to keep track). Stannis is a cookie cutter DLF. This is a very typical combination of a UCD advising a DLF on strategy and how to fix problems based upon convictions and principles. The UCD, being also driven by deep vision, understands the sacrifice often necessary to uphold an ideology. This, in the case of the Lord of Light in the GoT, of course involves blood sacrifice and death by fire.

Being a UCD myself, I get a chuckle when I read the following quotes from the Melisandre character because I have said the same only using different words and of course outside of a fantasy world:

“Death by fire is the purest death.”

“Look to your sins Lord Renly, the night is dark and full of terrors.”

(Yup, I can be a bit dramatic at times but sometimes people like us can’t help it!)

I know I have missed out on other major fan-favorite characters such as Jon Snow, Robb and Arya Stark. To be transparent, I am on the fence with these characters and should eventually get to digging in and properly profiling them. I will update this when appropriate. Until then, this should give you a good idea of how to read or watch Game of Thrones through the MDNA lens.

Offline or Overload? In Case of Emergency...

Now that we have reviewed the entire relational spectrum, it's time to see how, in this context, the brain works in conjunction with MDNA gifts.

As we know, the brain has two halves. Left brain and right brain. Without getting into too much neurological detail, and for the sake of MDNA, we have labelled each side of the brain with a label based upon its generalized function:

• Left Brain = Truth in Action
• Right Brain = Joyful Relationships

Truth in Action to Offline

The UCD, SSA, and KWR can have a tendency to operate only in truth in action mode, and therefore, risk going offline. Going offline means your left brain has taken over and you are only thinking about who is right or wrong. It becomes all about what you think should be done, regardless of how it affects people emotionally. In this state, people can be cranky, need to be right all the time, and care less about relationships. This doesn't have to be expressed externally either. For example. the SSA will simply move behind the scenes and just go into "servant" mode.

Joyful Relationships to Overload

On the other side, the CVS, DLF and IAF, being all about relational engagement, can go into overload. This is when you overload yourself with emotions, or you overload others with emotions using your gifts. For example, an IAF can be flooded with all the details and freeze to the point of shutdown. The DLF and CVS also tend to flood others by pushing relational boundaries too far.

And as you probably already figured out, the EIA can go either way. This also means if your gifts cover the entire spectrum, you too can go either way, depending on the situation.

In Case of Emergency

If you find yourself offline, the best action is to spend time appreciating the joy of relationships. Spend time thinking about all that you appreciate and enjoy in others. Share how you feel versus just what you think. Don't take any action. Set what you believe as truth aside for a moment. Do not isolate. Communicate. Make maintaining relational connections a priority.

For those that get overloaded, take a moment to think of one small truth and put it into action. Don't worry about all the details. Don't worry about what others should or should not be doing. Set aside your relational expectations; especially unspoken social contracts. Identify the emotions you are feeling and consider the difference between appropriate and inappropriate response. Think. Plan it out. Don't try too much.

In both cases, these exercises will do wonders for your brain. The first step is to recognize when you are offline or overloaded. This is where others can help you. Practice makes perfect.

The Relational Spectrum: 7. IAF

The order of the MDNA gifts reveals a relational spectrum. The further you are on the left, the less relational engagement is required to synchronize with your intrinsic motivation. The further to the right, the opposite is true. To be clear, everybody needs relationships to be a holistic and healthy individual. In this series we will examine each gift on the spectrum.

IAF: Intuitive Alignment & Fulfillment

Of all the gifts, the IAF requires the most social engagement for intrinsic motivation. First off, this does not mean the IAF needs to know or be known by a lot of people. In fact, many IAF will shy away from large crowds or the social spotlight. To the IAF, the most intrinsically motivating relationships are not as much wide as they need to be deep.

In essence, the IAF does not care how many people are in their social circle. Typically, they have a very tight inner circle where there is depth, authenticity, integrity and trust. This is the reason IAFs are fiercely loyal and care deeply about your feelings. They are highly intuitive of the social "vibe" and can sense when someone feels out of social alignment. If you know an IAF, the best thing you can do is share details of your life and be open to hearing theirs (when appropriate of course).

While the IAF expresses slightly differently between men and women, today, some of the greatest IAF leaders understand that relational depth is critical for success.

The MDNA Weekend

It's Friday! And if you are looking for ways to synchronize your MDNA over the next two days, look no further. Here is how each MDNA gift can maximize the weekend. You may already have some of these healthy habits, but a reminder never hurts.

UCD

The UCD, of all gifts, needs the most time alone to recharge. You have no problems being alone and that is healthy. But see if you can purposely try to relate to someone for no other reason than the relationships. Have a random phone conversation to catch up. Have a coffee with no purpose but to appreciate and listen. This will help you stay balanced with co-workers later.

SSA

You probably have a laundry (even literal laundry) list of things on your mind to get done. Not only that, there is another list of requests people would like to get help on. Don't be afraid to ask someone to help you. Or in other cases, practice saying "no" a few times.

KWR

You may want to learn about something or hang out with a group that shares a common subject interest and expertise. That is great. Before your weekend, take a moment to think about some responsibilities you might be avoiding. Or maybe you have been in "analysis paralysis" about a decision and just need to make it. Try to incorporate them in somewhere.

EIA

Of course, you would love to be socializing and having a new (larger than life) experience. Maybe it is a party or an event. Connecting with people recharges you. Just don't be afraid to spend some time alone and being comfortable with yourself. Try contemplating this question: "If people didn't want to be around you, for no particular reason, how would you feel about yourself?" This is a great question for self awareness if you are EIA.

CVS

You could pretty much do anything and would be just fine with it. But as always, you want to maximize time and resources. Here is a challenge: try wasting some time just for the sake of wasting time. Even better, go give your time and resources to a random person that is not expecting it. Watch what happens.

DLF

Most likely, you have structure to your weekend, even if that structure means no structure. Your weekend might be packed or have intentional down time. You have it organized and will be as busy as you want to be. To challenge yourself, try letting someone else take over your agenda for a change. Let them lead you.

IAF

You have already thought through every detail for the weekend. Or you are worried about every detail that did not get covered through the week. Most likely it is both. It's time to rest and just BE. Don't worry about people's feelings, expectations or your relationships. Just BE. This is hard and only an IAF really knows what it means for them. Just BE.