What is MDNA Certification

Help your clients think, lead, and contribute according to their motivations.

MDNA Certification teaches coaches and consultants how to identify and apply the MDNA Gifts.

You’ll learn how to interpret Motivational Gifts and use them to guide individuals, teams, and organizations with clarity and precision.

Rather than focusing on personality or behavior, MDNA reveals the underlying intrinisc motivation that drives how people think, lead, and contribute.

Certification equips you with a practical system to:

  • Interpret the MDNA Gifts;

  • Guide others in understanding their Gifts

  • Apply MDNA in real-world environments

 This is not just theory — it is a working model for leadership, coaching, and human development.

Join Cohort
Join Cohort

What You Gain

A New Revenue Capability

Deliver assessments, debriefs, and strategic guidance as a scalable offering within your business.

A Repeatable 
Tool

A clear, structured system to assess and apply intrinsic motivation across clients and teams.

A True Differentiator

Move beyond personality frameworks and operate from the root of motivation—how people actually think, lead, and contribute. 

Differentiate through what actually drives people.

Lead with clarity, not guesswork.

MDNA gives you a clear framework to interpret motivation and apply it with precision. The result is deeper insight, stronger leadership, and measurable impact.

Gain insights and a framework you can apply immediately.

Who’s It For

MDNA Certification is designed for individuals who want to understand people at a deeper level and apply that insight in their work. 

Including:

  • Coaches and consultants

  • Leaders and operators

  • Entrepreneurs and founders

  • HR and people development professionals

  • Individuals seeking deeper self-understanding

You don’t need prior experience with MDNA. You do need a desire to:

  • understand how people are motivated;

  • apply structured thinking to human behavior;

  • lead and communicate with great clarity.

What You’ll Learn

Certification focuses on both understanding and application.

Here are the core capabilities that you’ll learn and develope through MDNA Certification including assessment, interpretation, and real-world application.

Interpret Motivational Gifts

Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.

Apple the Framework

We build with clarity, act with integrity, and always stay curious.

Conduct MDNA Assessments

We build with clarity, act with integrity, and always stay curious.

Use MDNA to Differentiate Your Business

We build with clarity, act with integrity, and always stay curious.

What’s Included

1. MDNA Foundations

  • Core principles of intrinsic motivation and social DNA

  • Deep understanding of the 7 Motivational Gifts

2. Assessment & Application

  • Access to MDNA Cloud assessment platform

  • Training on how to deploy and debrief assessments

  • Practice applying MDNA in real conversations and client scenarios 

3. Coaching & Facilitation Skills

  • How to guide individuals through their results

  • How to connect motivation to leadership, performance, and fulfillment

 4. Business Integration

  • How to position MDNA within your existing offers

  • How to build a repeatable service model using MDNA

5. Certification & Licensing

  • Official MDNA Certification (with certificate and logo to use in email signature and social media)

  • Use of MDNA tools in your business

  • Ongoing access to deploy assessments (subscription after Year 1)

Pricing

Option 1

Year 1: $5,000 Flat Fee
Year 2+: $99/month

Option 2

Year 1: $597/mo
Year 2+: $99/month

Both options include:

  • Full MDNA Certification

  • Access to MDNA Cloud

  • Ability to deploy unlimited assessments

  • Use of MDNA framework in your business

How It Works

MDNA Certification is delivered as a single, integrated program.

Rather than separating levels, this certification combines the most essential elements into one cohesive experience:

  • MDNA principles and framework;

  • MDNA Gifts interpretation and application;

  • Assessment delivery and debrief;

  • Practical application in real-world scenarios;

  • Business differentiation with an assessment and framework.

 

The program is designed to move from:

Understanding → Application → Integration

 You will leave with both the knowledge and the ability to apply MDNA independently.

MDNA Certification is delivered in a guided cohort format. The structure is designed to ensure you don’t just understand MDNA — you can use it with confidence.

Participants will:

  1. Complete their own MDNA assessment.

  2. Learn the framework and Gift system.

  3. Practice interpreting results.

  4. Apply MDNA in real conversations and scenarios.

Each cohort includes:

  • Live training sessions

  • Guided application and practice

  • Real-time feedback and support

  • Unlimited access to the MDNA Cloud platform

Get Certified

Join the MDNA Certification Cohort

If you’re ready to:

  • understand the Gifts at a deeper level;

  • gain a practical framework you can apply immediately;

  • differentiate your business.

Please fill out the following form and someone will be in touch shortly.