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Celebrity Profile Liz Zurek Beaudry Celebrity Profile Liz Zurek Beaudry

Celebrity MDNA: Batman v. Superman

When it comes to intrinsic motivation and social DNA, there is a lot we can learn from even fictional comic book characters like Batman and Superman.

Batman – CVS (Compelling Value & Stewardship)

Let’s start with the caped crusader. He was created as a CVS. We won’t go into major detail here as you can simply read the standard CVS archetype hero in our post on James Bond. But as an overview, the CVS is independent, private, relentlessly resourceful (he has no superpowers so he needs all his tools) and has no problem with the grays of morality. Batman won’t think twice in using guile or underhanded tactics to gain an advantage. He happens to be a billionaire which also adds to the CVS standard approach to maximizing resources to make things happen.

If we had to peg this Dark Knight’s secondary MDNA, we think he would be UCD (Unyielding Conviction & Design) based on recent incarnations. So final verdict for Batman is CVS/UCD.

Now Batman’s Man of Steel counterpart is more interesting.

Superman – From UCD to SSA (Back to UCD?)

Superman is traditionally known as a boy scout. He has been portrayed with a strong sense of purpose, morality, selflessness, incorruptibility, modesty, fairness, compassion, and hope. Superman was raised to believe that his abilities are gifts, and are not to be abused. This is classic SSA (Sacrificial Service & Authority). His alter ego Clark Kent plays to the SSA even more by being in the background and just wanting to help people in need.

But deep down inside Superman is a brooding anger which shows up in many stories over the years. When he was originally created, he was not the boy scout we all see as the perfect American hero–the best in us we all want. This SSA was imprinted upon him by his adopted human parents. The alien Superman is a UCD with a deep sense of conviction that can be very hard on himself and others. His convictions are so strong they can seem naively optimistic, while being respectful of the law and intolerant of any abuse of power. The UCD will make issues black and white while attempting to fix the problem. This seems to be the Superman we are seeing in the new iteration of movies from DC Comics directed by Zack Snyder.

If we had to commit, we’re going with Superman as UCD/SSA. He is a UCD deep down but has learned to serve the greater good as an SSA and maintain his mild mannered alter ego the same way.

When CVS and UCD Collide

What we know is that the CVS and UCD can be a potent combination. There are many famous CVS and UCD combos such as Bill Gates (CVS) / Paul Allen (UCD) and Warren Buffet (CVS) / Charlie Munger (UCD). As beneficial the synergies can be however, the two gifts, when at odds, can be quite destructive. Especially when the black-and-white-world of the UCD meets the world-where-everything-is-gray of a CVS. This seems to be the premise of the upcoming Batman v Superman movie that pits the two heroes against each other to eventually becoming allies.

Of course there is Wonder Woman. As an amazon princess, we’re betting DLF (Dominion Leadership & Freedom). But that’s for a future profile.

We’ll be sure to do a follow up when we finally watch the movie.

Fictional characters also can have MDNA profiles. Typically every great character is based upon somebody in real life, except the persona and core traits are amplified. This makes learning the principles of their MDNA profile much easier and a valuable exercise. Not to mention it can be fun and entertaining.

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Celebrity Profile Liz Zurek Beaudry Celebrity Profile Liz Zurek Beaudry

UCD/CVS Celebrity: Harvey Specter (Suits)

In honor of the 5th mid-season premiere, it’s Suits week at MDNA Institute–one of my favorite shows on the USA Network. If you’re a fan, you will love this profile series. If you have never watched this amazing show, go do it! It’s on Netflix (at least for us in Canada).

Harvey Specter – UCD/CVS

Of course we have to start with Harvey! He is a UCD/CVS. While at first, he may seem like a CVS primary, if you watch carefully you will see a very complex UCD primary that acts the CVS as a secondary.

UCD (Unyielding Conviction & Design)

Harvey is driven by black and white ideologies. Growing up, his greatest trauma came from his mother having an affair. This has driven his unyielding convictions to present day. He is a problem solver–a very strategic one. When a deal is broken, he is called in. When all hope seems lost and chaos has erupted, he figures it out. He is blunt and has no problems standing completely alone for his beliefs.  But again, and most importantly, it’s his black and white ideologies that make him a UCD over any other MDNA gift.

Here are some choice quotes that scream UCD:

“The only time ‘success’ comes before the ‘work’ is in the dictionary.”

“Winners don’t make excuses when the other side plays the game.”

“What are your choices when someone holds a gun to your head? You do what they say or they shoot you, right? Wrong! You take the gun. You pull out a bigger gun or you call their bluff or you do one of another 146 other things.”

Another trait of the UCD is the ability to front-load the investment for professional success and personal fulfillment.

“Now when I got here, I dominated. They thought I worked 100 hours a day. Now, no matter what time I get in, nobody questions my ability to get the job done. Get it through your head. First impressions last. You start behind the eight ball, you’ll never get in front.”

In the most recent episodes, Harvey was willing to completely resign from his position as managing partner for his convictions. One of his major ideologies is loyalty. He also is willing to give people opportunities for redemption and to live out their designs. That’s why he hired Mike, who was a small-time drug dealer at the time, and gave him a chance to become a (fake) lawyer. This is something a CVS would not typically do.

CVS (Compelling Value & Stewardship)

Harvey takes on the lone wolf James Bond anti-hero persona as part of his dysfunctional coping mechanisms. In recent episodes, he is seen working with a therapist who sees this and cracks through the veneer.

The CVS is relentlessly resourceful and, private, independent and a master at solving problems involving financial resources. This is all Harvey. Watch how he plays poker and you will a cool and calm CVS.  However, to highlight this difference again, the CVS has no problems with shades of grey when it comes to issues and can easily work with ideological tension. Not Harvey. As a UCD, he would rather fracture a relationship than accept a different ideology.

All in all, Harvey is one cool dude. And he knows it.

“Sorry, I can’t hear you over the sound of how awesome I am.”

Fictional characters also can have MDNA profiles. Typically every great character is based upon somebody in real life, except the persona and core traits are amplified. This makes learning the principles of their MDNA profile much easier and a valuable exercise. Not to mention it can be fun and entertaining.

Read More