DLF/KWR BRAND

The DLF Organization: Scalable Systems

The organization with the DLF MDNA can build their brand through “Scalable Systems.” (When something is scalable it means it is measurable and can be managed in size or scale.)

The Scalable Systems organization is all about organized growth. Bigger is always better and is achieved through systems that provide opportunities for scalability. Most often, Scalable System brands are seen as institutions and leaders of industry. They aren’t always the most popular, but nobody can deny their economic impact. To this brand, everything can be bigger and better.

A healthy Scalable Systems organization operates in the core competence of freedom. In essence, these brands provide the banner, resources, structure and clout in order to employees, vendors and customers to experience economic, social, emotional and even spiritual freedom.

IBM and Walmart are empires in their respective market. At the time of this writing, Walmart employs 1.4 million people in the United States alone. Both companies have achieved global expansion. This level of profitable growth in IBM and Walmart is only possible through scalable systems.

Additional examples of the Scalable Systems brand include:

• Amazon

• Google

• SpaceX

• Virgin

• Martha Stewart

• Tim Horton’s

• Fedex

• Uber

The KWR Organization: Perfecting Precision

In the business world, organizations with the KWR MDNA are built for “Perfecting Precision.”

The Perfecting Precision organization is known for creating the highest quality products and for providing services that require accuracy, expertise or validation. They are differentiated through their ability to practically apply intellectual capital for market potential.

The best in class of these brands exhibit the core competence of responsibility. This core competence is based upon taking responsibility for problems while helping others do the same. This includes social responsibility. There may be a complex problem the Perfecting Precision brand can tackle. Or this company provides information so that customers can solve their own problems.

Volvo is the classic example of this through the carmaker’s engineering and commitment to safety. While Hewlett Packard may be known for computers, the company actually built its business at first on precision measuring instrumentation. HP also is known for its “green” manufacturing policies and transparency in production.

Additional examples of the Perfecting Precision brand are:

• Netflix

• Dyson

• Y Combinator

• Harvard Business Review

• New York Times

• Rolls Royce

• Mayo Clinic

• Proctor & Gamble