Culture is important. Don't know where to start? MDNA Cloud can help.

Measure culture.
Manage for results.

AdobeStock_66274272 72 dpi.jpg


Based on the social science of intrinsic motivation, MDNA Cloud is a software platform that measures culture by starting with an employee assessment similar to a personality test for intrinsic motivation. 

This first part (or basic assessment) identifies employees' primary and secondary MDNA Gifts. The second part (or premium assessment) asks questions related to engagement. Based on these results, MDNA Cloud measures six dimensions of culture along with other culture-related factors like confidence in change and self determination. 

Organizations know that culture is important for strategic growth but don't know how or where to start. 

MDNA Cloud can help.

Try it for free.

MDNA Cloud starts with individuals and employees. It's like a personality test for intrinsic motivation and identifies your primary and secondary MDNA Gifts

Try it for free. Instant sign-up. Immediate results.


How It Works

Screen Shot 2017-04-29 at 11.05.11 AM.jpg

1. Tell us about your culture needs.

Want to improve your culture? Create an environment where employees motivate themselves? Identify hidden gems in your culture to build your brand? We can help. Let's start a conversation.

2. We send the assessment.

Employees take the basic assessment which measures their intrinsic motivation. Every employee receives a personal report. Any individual may also take the basic assessment for free. It takes about 20 - 30 minutes.

Once the basic assessment is complete, employees are automatically sent the premium assessment which asks them a variety of questions related to culture, change and engagement. This second part takes about 30 - 45 minutes.

3. Review results and debrief.

Once all employees have taken the assessment we'll schedule a 2-hour call to review the results. We'll also advise on next best steps for your specific organization. 


Over 3800 individuals and 85 organizations have taken the Basic or Premium Assessment. Of responding individuals, 94% say MDNA is Generally to Highly Accurate.

Learn more >>

What's New? 

MDNA 3.0 Released

In MDNA 3.0, we expanded MDNA to define true joy, which is "knowing you are in the right place at the right time with the right people doing the right thing." We also added the Intrinsic Motivational Spectrum.


What Others Say

"MDNA Cloud helped us clearly define our vision and values and how they impact our culture....We were able to learn how to work better together and clarify our roles to be more effective." 

— Executive Director, Nonprofit


Interested in bringing MDNA Cloud to your organization?